About Colopl

Corporate Philosophy, Vision and Values

  • Corporate Philosophy - Entertainment in Real Life
  • Vision - No matter the time, continue to create new entertainment accepted by large numbers of users, now and in the future.
  • Values - Grow in order to survive Assume challenges in order to grow Make decisions in order to assume challenges
  • Principles - become open-minded to outcomes, data and people

Corporate Philosophy

Entertainment in Real Life - Making everyday life more enjoyable and wonderful through entertainment

Our mission is to make everyday life, which is the majority of people's lives, enjoyable and wonderful through entertainment, rather than just special events which are out of the ordinary.


No matter the time, continue to create new entertainment accepted by large numbers of users, now and in the future.

This vision defines "entertainment" as the linchpin of the Group's business and expresses in a single sentence the freshness of our ideas and our technological innovation ("continue to create new entertainment"), our portfolio strategy ("accepted by large numbers of users"), and our corporate flexibility and sustainability ("now and in the future").


In order to realize this vision, the Group has defined the following values to serve as the standards for making decisions.

Grow in order to survive

Grow in order to survive

We are a part of the entertainment industry, in which technological innovation to devices, the communications infrastructure, and other aspects of the industry are occurring at a bewildering pace, and users continue to evolve. The standards that users demand of entertainment are rising each year at an incredible speed.
Amid this type of environment, in order for the Group to pursue sustainability and achieve our corporate philosophy and vision, we must continually innovate at a faster speed than at which the world's technology and users are evolving, and we must continue to grow at a fast pace. That is what we mean by "grow in order to survive."

Assume challenges in order to grow

Assume challenges in order to grow

In order to achieve growth, it is necessary to show courage and assume new challenges rather than simply habitually doing the things we can do now. When we talk about the company trying new things, we are referring to making new investments in various fields.
In the COLOPL Group, 80% of new investment will be investments in new entertainment, while the remaining 20% will be investments not limited to entertainment. By engaging in investments not limited to entertainment, we believe that ideas and possibilities we have not had in the past will emerge. We believe that this will not only allow us to spread our seeds in fields besides entertainment, but will also bring about significant insight that we can use to create completely new kinds of entertainment. This is what we mean by "assume challenges in order to grow."

Make decisions in order to assume challenges

Make decisions in order to assume challenges

Decisions are needed in order to assume challenges and try new things. For all companies, how to make decisions is an important yet difficult issue. People tend to be able to think rationally about the distant future, but end up thinking emotionally about the near, impending future. The COLOPL Group believes that basing decisions about the relatively predictable near future on objective information, while using the sense we have cultivated over the years to make decisions about the difficult-to-predict distant future, will ultimate lead to good outcomes.
The COLOPL Group will continue to make decisions targeting new challenges by viewing the near future rationally, and using our sense to predict the distant future. This is what we mean by "make decisions in order to assume challenges."


In order to realize our vision, the following Action Guidelines for executive officers and employees to follow have been established.

Growth is necessary in order to survive

We are a part of the entertainment industry, and in the entertainment industry the environment changes at a fast pace, and in order to survive companies must continually satisfy the ever-changing needs of users. In order for the COLOPL Group to continue to grow without pause, every single one of the Group's executive officers and employees must always be growing.

Success is necessary in order to grow

The COLOPL Group's definition of success is having the probability of success increase, even if only by a little, every time something new is tried. In order to realize this success, we must try things we have not been able to do before and gain success. Succeeding through failure is rare, so it is important to end up with success.
Think about snowboarding, for example. It is difficult for a beginner to even stand up on a snowboard. After falling over repeatedly, at some point the person is able to naturally stand up, and after that they gradually begin to be able to snowboard. The experience of succeeding at standing up on the snowboard leads to growth, which is the increase in the probability that they will become able to subsequently snowboard well. It is not the failure of falling over repeatedly itself that leads to success. It is incorrect to think so.
Some people may misinterpret this to mean that we think that people should make sure to "never fail." That is not what we are saying. If you repeatedly assume challenges in order to experience success, you will of course experience failure. However, failure does not lead to growth. It is strange to be proud of failures.
There may be occasions when failure leads to growth. For example, think about a situation in which there are 3 options, one of which is correct. If the first choice is wrong, your chance of having success on your next choice increases to 50% from 33%. On these occasions people think that failure leads to success, but the truth is simply that the number of options has declined, rather than the person actually improving. In any event, there are hardly any simple occasions like this in the complex and rapidly-changing real world.

Being objective is necessary in order to succeed

The COLOPL Group's definition of success is receiving praise from the public. It is the public, not the individual, that decides whether something is a success or a failure. Praise from the public is true success. However, the public's expectations keep rising higher and higher. Therefore, if you do the same thing as before, you won't be praised. In order to continue to succeed you must keep exceeding the public's expectations.
So, what should you do in order to succeed? There are many theories out there in the world about how to succeed, but we feel that starting with objectivity and adding a subjective view at the end is the effective way to succeed.
For example, suppose you have a mission to arrive at a certain destination. Before departing, many people will search the route online, look at the route on a map, and ask other people how to get there. This is because the chances for success are significantly higher if you act based on objective information and the opinions of other people. Once you get near the destination, you use your own eyes to check whether or not the destination is correct. In other words, you add subjectivity at the end. However, unfortunately, when it comes to work, many people actually take the exact opposite approach. People often start taking action based on a spur-of-the-moment idea, and when this doesn't work they consult with other people.
We are engaged in the entertainment business. The entertainment business is a business in which you provide enjoyment for others. Enjoyment by others is true objectivity. By starting with objectiveness and then at the end incorporating subjectiveness, or our own sense that we have cultivated over the years, we feel that we can create entertainment that exceeds people's expectations and excites them.

Open-mindedness is necessary in order to be objective

It is difficult for people to be objective, even if they know they should be. Experience, skill, and pride all stand in the way. In order to overcome such obstacles and be objective, it is very important to be open-minded. All of the people who have continued to work in the COLOPL Group have been open-minded. As a rule of thumb, we have found that when we compared people in our Group who possess skills and experience but a lack of open-mindedness with people who lack skills and experience yet are open-minded, in most cases the open-minded people have more success and contribute more than those who are not open-minded.

Therefore, let's become open-minded to outcomes, data and people

There are 3 factors in order to become open-minded. The most important factor is outcome. It is necessary to understand that the outcome is always correct. That is because no matter what the outcome is, as long as that is the fact, it is correct. The second most important factor is data. Data is the aggregation of previous outcomes. As long as data is handled accurately, past outcomes can become the correct, rational pathway to future outcomes. The third most important factor is people. People's words usually stem from their valuable experience and knowledge, and most of what people say is correct and meaningful. As a result, we can gain some type of insight from what people say. Nobody wants to be disliked, so people are disinclined to give frank advice and provide their opinion. People should overcome the risk of being disliked and the disinclination to offer their opinions, because there is a strong possibility that such opinions are correct.
Therefore, being open-minded to outcomes, data, and people is the COLOPL Group's Action Guidelines.